Outune Skincare

Outune is a luxury skincare start-up grounded in the philosophy of “Outer Application & Inner Attunement”. The visual language draws from deep burgundy tones, muted rose neutrals, and subtle metallic accents — echoing references of aged wine, vintage automobiles, and the richness of natural pigments. The color palettes are tuned to carry the emotional depth and warmth across matte-coated glass packaging, while the understated logotype and symbol set allow the brand to shift confidently between minimal restraint and expressive flourish. We worked to achieve a brand identity that felt both sensorial and architectural, with a uniquely calming shelf presence.