The Coyote Collective


The Coyote Collective is a modern media agency drawing on creative storytelling to elevate brand messages to new heights. In a world of green screens and daydreams, you can find the team out in the field grabbing the bull by the horns. As Art Director at Coyote, I continually establish all visual identity, as well as provide direction for projects with outdoor brands such Arc’teryx, Ventum, Sea to Summit, and many more. All photographs captured by Colin Rex.


American Indian College Fund


Founded in 1989, the American Indian College Fund is the nation’s largest Native-run charity supporting Native student access to higher education. The College Fund believes “Education is the answer” and provides American Indian and Alaska Native students with scholarships and program support, ensuring they have the tools to graduate and succeed in their careers. This campaign was created to drive donations during the height of the COVID-19 pandemic, created while I held the role of Art Director at Vladimir Jones.


Pēkora Artful Charcuterie


Pēkora is a a catering and artful charcuterie service run by Kaylee Gatzlaff, who from a young age, has always been experimenting with food and how it is displayed as an artform. Pēkora [pea-core-ah] is based on the New Zealand Maori symbol called ‘Pikorua‘ representing the journey of life, friendship, and connection of people through the use of local, natural resources. I worked with Kaylee to create a brand identity system that reflects these values.


Kreuger Brothers Construction


Home renovations aren’t always fun. The Krueger brothers get that, and they’ve dedicated themselves to changing it. They’re honest people who do damn good work, and their brand wanted to reflect that. I worked with the Colorado Springs-based brothers and their team creating a variety of branded items, and managed their social media account while I held the role of Art Director at Vladimir Jones.


Frontier Airlines


“The Sky Is For Everyone”. Based in Denver, Colorado, Frontier operates flights to over 100 destinations throughout the United States and 31 international destinations, always at a low cost. I worked as a creative contractor to execute a brand refresh and spearhead the creative on several marketing campaigns, including ‘America’s Greenest Airline’.

© Christian Van Os Keuls 2022