American Indian College Fund

Founded in 1989, the American Indian College Fund is the nation’s largest Native-run charity supporting Native student access to higher education. The College Fund believes “Education is the answer” and provides American Indian and Alaska Native students with scholarships and program support, ensuring they have the tools to graduate and succeed in their careers. This campaign was created to drive donations during the height of the COVID-19 pandemic, created while I held the role of Art Director at Vladimir Jones.

The Coyote Collective

The Coyote Collective is a modern media agency drawing on creative storytelling to elevate brand messages to new heights. In a world of green screens and daydreams, you can find the team out in the field grabbing the bull by the horns. As Art Director at Coyote, I continually establish all visual identity, as well as provide direction for projects with outdoor brands such Arc’teryx, Ventum, Sea to Summit, and many more.


The Contentful® Composable Content Platform brings the building blocks of content together to create once and reuse for any digital experience. The API-first platform integrates easily with data sources and new functionality as digital experiences and technology evolve. Contentful frees teams across the business to work together to connect, create, and extend content more efficiently. Nearly 30% of the Fortune 500 and thousands of companies around the world rely on Contentful to help them bring their best ideas to life. As Brand Design Lead, I strategically refine and evolve the look-and-feel of the brand identity, and provide thorough brand research in the headless CMS space.

POSSIBLE Foods Launch Campaign

POSSIBLE was born from the idea that proper nutrition can empower extraordinary achievement and still taste good. That means fewer compromises for everyday athletes and adventurers who live to put their mettle to the test. These clean label, whole food products use only the highest quality supercharged ingredients to give you the energy and vitality to reach new heights in every endeavor, including everyday life. This campaign was executed while freelancing for Common Good.

Frontier Airlines

“The Sky Is For Everyone”. Based in Denver, Colorado, Frontier operates flights to over 100 destinations throughout the United States and 31 international destinations, always at a low cost. I worked as a creative contractor on the marketing team to execute a branding refresh for the low-cost carrier. This included an entirely new illustration style featuring linework and a fresh, approachable color palette. During my time at Frontier, I also spearheaded the creative direction on several marketing campaigns, including ‘America’s Greenest Airline’.

© Christian Van Os Keuls 2023
Sustaining the Epiphany