Out&Back Outdoor Upcycling Program
Many outdoor brands strive to produce gear that is as environmentally friendly as possible, but that is only effective if it's being used regularly and over the course of a lifetime - which is rarely the case. Out&Back is looking to change this standard in the industry and make it easier than ever to buy and sell secondhand outdoor gear.
After explaining their urgent plan for getting several pop-up installations within stores of two major retailers — Dick's Sporting Goods and Public Lands — I got to work creating a start-to-finish branding and booth mockups for their big launch. I designed a full set of print and digital assets that clearly informed and directed customers towards the gear exchange area, and stream-lined the experience of buying & selling gear at each location.