Pēkora Artful Charcuterie

Pēkora is a a catering and artful charcuterie service run by Kaylee Gatzlaff, who from a young age, has always been experimenting with food and how it is displayed as an artform. Pēkora [pea-core-ah] is based on the New Zealand Maori symbol called ‘Pikorua‘ representing the journey of life, friendship, and connection of people through the use of local, natural resources. I worked with Kaylee to create a brand identity system that reflects these values.